Paid ads insights.
Playbooks, benchmarks and lessons from running paid media for service businesses. No fluff — just what’s working right now.
From the SYATA desk.
How Much Should a Service Business Spend on Meta Ads?
There’s no magic number — but there is a framework. Here’s how we set a starting Meta budget that gathers signal fast without burning cash.
The 5 Metrics That Actually Matter in Paid Ads
Ad dashboards are noisy on purpose. Here are the only five numbers we optimize for service businesses — and the dozens you can safely ignore.
Why Your Cost Per Lead Is Too High (And How to Fix It)
Nine times out of ten, a high cost per lead isn’t a budget problem — it’s an offer, creative or tracking problem. Here’s how we diagnose it.
Meta Ads vs Google Ads: Where Should Service Businesses Start?
Both work — but they capture demand at different moments. Here’s how we decide which to lead with for a service business.
The Anatomy of a Landing Page That Converts the Click
The fastest ROAS lever is usually the page, not the ad. Here’s the structure we use to turn paid clicks into booked jobs.
Server-Side Tracking: Why It Matters After iOS
Browser-based pixels lose more data every year. Server-side tracking recovers the signal — and it’s no longer optional for serious advertisers.
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